Build Targeted Website Traffic
“Why use a cannon to kill a mosquito?”
Many main stream advertising media’s are like throwing a net to see what you catch. You are aiming at a huge group hoping that a few of them fit into your target market. Also very few (none actually) of them are targeted at your target market only when they’re in or about to go into a buying cycle. This is the beauty of Internet marketing and what is making it the fastest growing advertising segment by a very long way. This is because there is very little to no wasting of many and everything is precisely measurable.
Would you advertise retirement packages to teens?
Or veterinary services to consumers without pets?
With other methods (TV, Radio, Newspapers etc.) you have to! Your advertising budget is effectively being wasted on many to gain the interest of few! Doesn’t sound too good does it?
With the rise of the Internet and more specifically Internet marketing all that has changed.
Search engine marketing (SEO) has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.
At WSI we are lucky to have a number of advantages over all of our competitors. We have unique tools and established business processes which generate a number of competitive advantages which we can offer our clients to out compete their competitors on the web. Sure we use the normal stuff like Search Engine Optimisation (SEO) and guaranteed inclusion advertising to enhance your presence on the web and ensure high volumes of targeted traffic to your site. It’s the rest of the package that differentiates us from our ‘Internet Marketing’ competitors! One of our specialities is Pay-Per-Click (PPC)advertising which is a very strategic method of marketing and should be used only in premium positions. This method allows you to reach adtive buyers when they are searching for your products and services and send them straight to your site! PPC, also called Pay for Performance Advertising, allows you complete control of your costs because you pay only when people click on your advert. If your advert is displayed 100 times but only clicked on once then you will only pay for the one click!
Try our interactive WSI IM Pay-Per-Click Calculator below to get an idea of the kind of Return on Investment you can expect from a PPC advertising campaign to increase your web site traffic.
.
To enter your information :
Double-click inside the rounded value boxes and/or use the up and down arrows to adjust. Start by inputting your monthly ad budget, average profit per sale, and your conversion rate (the percentage of visitors to your business that actually make a purchase). If you don’t have the exact figures at hand, just use your best guess. Keywords for most businesses average a dollar or less, so experiment with different values to see a range of results.
Your WSI Internet Consultant will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.
Learn more about Customer Conversion in the final step of our ABCs of Internet Marketing Success.
Online Marketing in South Africa
>> Shoppers use the web to compare local prices before leaving home to buy.
>> Consumers now search the web for businesses instead of looking through the phone book.
>> Web searches generate more in-store sales every day.
>> The fastest way to increase sales is being found in local web searches.
>> Local web searches can drive more foot traffic to businesses than the phone book.
>> Prospects are trying to find your business on the web right now.
